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The Game Plan

The Game Plan

The Game Plan opens with Henry Bell’s personal setbacks and disappointments as a college recruit. He went on to co-found B2G Sports, and created the first football camps to invite the Top 65 skilled players in the country. He shares detailed information to help college recruits in all sports avoid the pitfalls that many student-athletes face on and off the field or court.


The Game Plan discusses the classroom requirements needed to play at any level of college sports. It details numerous ways to maximize your off-season training, and your community responsibility. Plus, how to stand out to college recruiters to earn that elusive scholarship offer and build your brand in this new NIL (Name, Image, and Likeness) marketplace.


The Game Plan will fully arm you with the knowledge you need to maximize your high school sports and academic career, and ultimately prepare you for the business of college sports.


Why Read The Game Plan?

Insider Knowledge and Perspective

As a former college recruit and co-founder of B2G Sports, Henry Bell provides unique and valuable insight into the world of college sports and what it takes to succeed as a student-athlete.

The Business of College Sports

The Game Plan offers practical advice on how to maximize your potential and succeed in the NIL (Name, Image, and Likeness) marketplace.

A Roadmap for College Recruitment

The Game Plan provides practical steps for standing out to college recruiters and earning a scholarship offer. It serves as a roadmap for high school athletes looking to make it to the next level.

About the Author

Henry J Bell

About the Author

Henry Bell was the co-founder of the premier grassroots sports marketing company called B2G Sports from 2000 to 2015. He was a college football recruit out of Los Angeles, California who played at Purdue University. B2G became pioneers in creating the first ever invitation-only football camps that featured the 65 Top skilled football players in the country. B2G expanded to create several other events geared to the development and exposure of student athletes nationally.


Henry Bell has also worked with big brands such as Nike, Adidas, BMW; and major universities such as Tennessee, USC, and Michigan to name a few. Over the past 23 years, Henry has helped thousands of elite athletes to develop their talents on the field and in the classroom.

Author Henry J Bell
NCAA womens softball Stadium


Henry provides invaluable insight on how to earn scholarships, build your brand, and make the most of your Name Image and Likeness (NIL). He shares tips and best practices on social media, off-season training strategy, and other critical topics that can help your team succeed.

University of Michigan Hockey


Henry can help position your student-athlete for success in today's rapidly evolving NIL marketplace. Whether you're looking to help your child secure a scholarship, build their personal brand, or excel at every level of their sport, Henry has the expertise to guide you every step of the way.

Training & Evaluations

Defensive Back Training & Evaluations 
Over the last 25 years, Henry has established himself as one of the best skill trainers in the country. Learn the true art of the defensive back position from one of the best coaches in the game! 

“What started as a sponsorship quickly became a partnership, largely due to Henry's knowledge and understanding of the grassroots football community, and what adidas could do to be relevant to young athletes.  Henry's vision and drive really helped put adidas on the map in American football.”

~Ajay Date

University of Michigan Hockey
“Success is not final, failure is not fatal: it is the courage to continue that counts.”

Winston Churchill

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