Put The Game Plan in the hands of every athlete in your program.
Foreword by Richard Sherman. Rated 5.0 stars on Amazon.
Most high school athletes negotiate their first NIL deal on instinct. The Game Plan gives them the framework instead — classroom requirements for eligibility at every level, how to maximize off-season training, how to stand out to college recruiters, and how to build and price a brand in the NIL marketplace. Written by Henry J. Bell, former Purdue defensive back and co-founder of B2G Sports, from two decades building partnerships with Nike, adidas, BMW, and Gatorade.
Program pricing — $15 per student
30 copies — $450
50 copies — $750
100 copies — $1,500 — includes a live session with your athletes at no additional speaking fee
Larger programs, districts and sponsors (by invoice — email henry@henryjbell.com)
250 copies — $3,500 — includes an athlete and parent night, in person in Southern California or virtual elsewhere
500 copies — $6,500 — includes two sessions for athletes, parents or coaches
1,000+ copies — sponsored distribution for a district, league or camp series. Email for a proposal.
Ships in cartons to your athletic department, school, or collective.
Need an invoice or PO? Most schools can't pay by card. Email henry@henryjbell.com and we'll issue an invoice against your purchase order.
Every program order includes an optional 30-minute virtual Q&A with your athletes, parents, and staff — covering how to evaluate an NIL offer before anyone signs.
Fundraiser option: booster clubs and parent groups can sell the book at $20 and keep $5 per copy.
Smaller group? For groups under 30, a speaking engagement is $500 plus $15 per student. Email henry@henryjbell.com and we'll scope it.